PRIVACY POLICY

At blackpoolflats.com, we hold your privacy in the highest regard and treat your personal data with the utmost care and responsibility. This privacy policy is designed to clearly outline why we collect your information, how it is used, and the measures we take to protect it—ensuring full transparency in every step of our data handling process.

Data Collection for Online Shopping

When you make a purchase through our online store, a contractual relationship is formed between us. To fulfill our obligations under this contract, we collect and process your personal data for several essential purposes:

  • To keep you informed about the status of your order, including confirmations, shipping updates, and delivery details.
  • To facilitate financial transactions, such as processing payments, issuing refunds, or handling billing inquiries.
  • To manage the delivery of your purchased items, ensuring they reach you efficiently and securely.
  • To assist with returns, exchanges, warranty claims, and any questions or complaints you may have regarding your purchase.

We retain your order and transaction data for a period of 7 years from the date of your purchase, in compliance with legal and accounting requirements. If you shop using a blackpoolflats.com membership, your data will be stored for a minimum of 7 years and will continue to be retained for the entire duration of your active membership, to enhance your personalized shopping experience.

Communication: Newsletters and Updates

You have the option to subscribe to our newsletters, which keep you updated on new products, exclusive offers, and upcoming events. To deliver these newsletters, we only require your name and email address. We respect your right to control your communication preferences: at the bottom of every newsletter, you will find easy-to-use options to update your personal information or unsubscribe from future communications at any time. Your data related to newsletter subscriptions will be stored only for as long as you remain subscribed; once you unsubscribe, this information will be promptly removed from our systems.

Camera Surveillance in Physical Boutiques

All of our physical boutiques are equipped with security cameras, installed solely to ensure the safety and security of our customers, staff, and merchandise. The footage captured by these cameras is strictly used for security purposes, such as investigating suspected incidents, fraud, theft, or other safety concerns. We do not store camera footage for longer than 3 months, and access to this footage is limited to authorized personnel. In cases where legal authorities (such as the police) request footage as part of an official investigation, we will comply with such requests in accordance with applicable laws.

Social Media Interactions

blackpoolflats.com maintains a presence on social media platforms—including Facebook, Instagram, YouTube, and LinkedIn—to share the latest trends, product launches, and brand updates with our community. Please note that your use of these social media platforms is governed by their own privacy policies and terms of service, over which we have no control.

When you interact with us through social media (e.g., sending a message, commenting on a post, or asking a question), we may temporarily store your message, username, and any relevant details necessary to respond to your inquiry through the same platform. This data is retained solely to ensure we can address your query effectively and is deleted within 3 months of the resolution of your interaction.

Data Collection for Inquiries and Complaints

If you contact us with a question, feedback, or a complaint—whether via email, phone, or our website—we may need to collect certain information to assist you, such as your name, email address, phone number, and any details relevant to your inquiry (e.g., order numbers, product information). This data is used exclusively to resolve your issue promptly and thoroughly. We retain this information for 12 months after your inquiry or complaint has been resolved, allowing us to provide consistent support if you need follow-up assistance in the future.

To improve our customer service, we may analyze the nature of inquiries and complaints, as well as how our team responds to them. This analysis is always conducted on an anonymous basis, ensuring no personal identifiers are linked to the data used for these improvements.

Who We Share Your Data With

To deliver our services effectively, we may share your personal data with trusted third-party organizations that assist us in operating our business. These partners are carefully selected and bound by strict agreements that require them to protect your data and use it only for the specific purposes outlined below:

  • Cloud service providers: For hosting our website, online store, financial systems, email communications, newsletter platforms, and camera surveillance data.
  • Professional service providers: Including financial advisors, IT support teams, and legal consultants, who assist with compliance, system maintenance, and operational efficiency.
  • Shipping and logistics partners: To facilitate the delivery of your orders and handle returns, ensuring your purchases reach you safely.

These third parties are only granted access to the minimum amount of data necessary to perform their services and are prohibited from using your data for any other purpose. Additionally, we may be legally required to share your personal data with authorities (such as the police or tax agencies) in response to valid legal requests, court orders, or to comply with applicable laws.

Security of Your Personal Data

We take extensive measures to safeguard your personal data against unauthorized access, loss, or misuse. Our systems and equipment are protected by advanced security protocols, and all employees, temporary staff, and trainees are subject to strict confidentiality obligations. Access to your data is limited to individuals who require it to perform their job responsibilities, ensuring that your information remains secure at all times.

Your Privacy Rights

You have several rights regarding your personal data, including the right to:

  • Request access to the data we hold about you.
  • Ask for corrections if your data is inaccurate.
  • Request the deletion of your data, where legally permissible.
  • Object to the processing of your data for specific purposes.

To exercise any of these rights, simply contact us using the details provided at the end of this policy. To ensure the security of your data, we may ask you to verify your identity before processing your request. We aim to respond to all requests as quickly as possible, and in any case, within 4 weeks of receipt.

If you have questions about our data practices or are unsatisfied with how your data is being handled, please contact us first—we are committed to resolving any concerns. If you remain dissatisfied, you have the right to lodge a complaint with the relevant data protection authority, such as the Office for Data Protection, as specified on their official website.

Important Note

As stated on our website, blackpoolflats.com is not responsible for the processing of personal data by other brands under the blackpoolflats.com umbrella or by third-party organizations that sell blackpoolflats.com clothing in their stores. These entities may have their own privacy policies, and we recommend reviewing them for details on how they handle your data.

For any inquiries related to this privacy policy, please contact our customer service team at [insert contact details].